Marketing automation has become a crucial tool for businesses seeking to streamline their processes and boost efficiency. This article presents valuable lessons learned from industry experts, offering practical insights to enhance your marketing strategies. From mapping customer journeys to prioritizing data quality, these expert tips will help you leverage automation effectively in your marketing efforts.

Many companies approach automation as if it has ESP powers, expecting it to magically know what to do or what customers want. My advice is to start by automating what you’ve already tried, tested, refined, and fixed internally. In other words, automation won’t help you if you’re still unclear on what you’re doing; it just makes the mess faster.