AMERICAN MARKETING ASSOCIATION
Implementing a successful CRM system can be a game-changer, but it’s rarely a smooth journey. To uncover what works, CEOs and founders share the most demanding challenges they face when optimizing their customer relationship management processes. From ensuring staff are fully equipped with CRM skills to avoiding costly integration missteps, their hard-earned lessons provide a roadmap to help you sidestep the same pitfalls and get the most out of your CRM.
Read our comments on the American Marketing Association here.
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