Author name: bbsa

THE IMPACT OF TECHNOLOGY ON CLIENT ACQUISITION IN MARKETING & PR AGENCIES We’re conducting new research with the University of Strathclyde on the impact of technology on client acquisition in marketing, advertising, and PR agencies. We are inviting owners and senior leaders of marketing, advertising, and PR firms in the USA to participate in a …

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AMERICAN MARKETING ASSOCIATION What are some unexpected highest-impact marketing channels to try in the ever-evolving marketing landscape? From leveraging product placement to increasing leads with local SEO, explore the diverse and powerful strategies behind these twenty-one marketing triumphs. Read our comments on American Marketing Association here. ________________________________________

JUDGING THE GLOBEE AWARDS 🏆 Excited to announce that I’ll be back joining the panel of judges for this year’s Globee Awards! 🎉 Honored to help recognize the outstanding talent and hard work of all the incredible nominees. 🌟 Learn more about the GLOBEE AWARDS here. ________________________________________

STARTUPS Consumers have a wide range of technology available to them; regularly rotating through their computers, smartphones, tablets, and televisions – making multichannel marketing important for any brand. Multichannel marketing is an essential consideration for brands intent on improving user experience through customised marketing strategies as it will allow them to better connect with their …

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SUNDOC FILINGS Building a team involves more than just the right hiring and effective management. As a business leader, you have to build strong working relationships with each member of your team as opposed to instilling fear. Consider their feedback to show you value their input and work on communication within and between you and …

USA TODAY Read More »

30 ENTREPRENEURS SHARE ADVICE ON BUILDING A TEAM Building a team involves more than just the right hiring and effective management. As a business leader, you have to build strong working relationships with each member of your team as opposed to instilling fear. Consider their feedback to show you value their input and work on …

CBNATION Read More »

ELEGIR LA AGENCIA ADECUADA: CLAVE PARA EL EXITO DE LA MARCA   En el dinámico panorama empresarial actual, la elección de su agencia de marketing puede servir como pieza clave para el éxito de su marca. Es una decisión que requiere un conocimiento profundo del mercado y un enfoque estratégico. Read our comments on ESDELATINO. …

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DEMAND GENERATION STRATEGY – BACKED BY INDUSTRY EXPERTS  In today’s competitive marketplace, it’s more important than ever to have a strong demand generation strategy in place. Demand generation is the process of creating and nurturing interest in your products or services, with the goal of generating leads and sales. There are many different ways to …

MAGEFUNNEL Read More »

WHY EMPOWERING WOMEN TO  BECOME BETTER NEGOTIATORS IS GOOD FOR BUSINESS    Women have made great strides advancing workplace gender equality in recent decades, but the gender pay gap persists, limiting their ability to achieve true parity.  While salary transparency is an important step toward more equitable conditions, women are still more likely to feel …

TESTGORILLA Read More »

5 EFFECTIVE STRATEGIES TO RETAIN CUSTOMERS  As a business owner wanting to grow new business opportunities, you have to get comfortable with putting yourself out there. Significant business growth often depends on acquiring new clients, which can be costly. Yet, the costs of gaining new customers are often less than the potential losses from neglecting …

BRAINZ Read More »