CMO TIMES Managing remote or hybrid marketing teams requires more than just the right tools. It calls for trust, clarity, and a strong connection. A recent article examines how leaders can foster a unified team identity, establish clear processes, and cultivate inclusive environments where every voice is valued. Flexibility, transparency, and regular feedback are essential …
TECHBULLION Innovation thrives when leaders intentionally create the right conditions for it. I recently read a piece that explores how top executives are rethinking culture, mindset, and strategy to unlock new ideas and spark meaningful change. It’s a reminder that innovation isn’t about waiting for inspiration. It’s about creating environments where creativity can truly flourish. …
AMERICAN MARKETING ASSOCIATION Marketing automation has become a crucial tool for businesses seeking to streamline their processes and boost efficiency. This article presents valuable lessons learned from industry experts, offering practical insights to enhance your marketing strategies. From mapping customer journeys to prioritizing data quality, these expert tips will help you leverage automation effectively in …
BBSA CELEBRATES 12 YEARS OF MARKETING EXCELLENCE This year, BBSA is proud to celebrate 12 years of delivering creative, impactful marketing solutions that help brands thrive. From marketing strategy to innovative campaigns and strategic brand-building, our journey has been defined by passion, collaboration, and a commitment to excellence. None of this would have been possible without our …
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BOT MEMO Today’s entrepreneurs have multiple sources open to them when looking for a business plan to create a successful business. However, the time taken for market research, customer development, and finding great books is daunting. You can look at the books that today’s influential entrepreneurs highly recommend. These books include key ideas and actionable …
EVENTEX Los Angeles (CA) — Award-winning marketing expert, academic researcher, and founder of the global marketing outsourcing agency BBSA, Anna Stella, has been named among Eventex’s 100 most influential people in the Events Industry for 2024. The 100 Most Influential People in the Events Industry for 2024 by Eventex index comprises the most exceptional individuals …
CANVASREBEL There’s a trusted saying in business: plan for it to cost five times more and take five times longer, especially if you plan to go global. When creating your projections, it’s easy to be drawn to optimistic forecasts and impressive figures. But the reality is often far more challenging. To manage expectations, build your …
CSQ Building Achieving work-life balance is more than a buzzword—it’s a cornerstone of a healthy, productive team. From taking proactive steps early on to encouraging regular exercise and mental health breaks, these actionable insights reveal how top managers create an environment where employees can truly thrive, both at work and in life. Building a business …
UNDER 30 CEO Building an online presence doesn’t have to take years. It depends on the product or service, but one of the most effective strategies I recommend focusing on is education. Many potential clients often don’t understand the nuances of your product or industry, so by educating them through clear, valuable insights at a …
CONTENT MARKETING INSTITUTE The pandemic didn’t just change the B2B buying game; it flipped the whole table. Shape your content for every stage of the customer journey. Consider what answers customers might need so they won’t have to search. You’ll improve their knowledge and create a more enjoyable shopping experience. Think of your content as …
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