Global Outsourcing Marketing Agency BBSA has launched a free guide to help small businesses ensure brand consistency and beat their competition. Today, consumers can access various technologies and digital platforms using computers, smartphones, tablets, and televisions daily. Businesses must utilize a multi-channel approach to accommodate the modern user experience and customize their marketing strategies to maximize engagement.

Ensuring brand consistency across multiple channels, however, can be a challenge. BBSA has created a comprehensive guide that explains everything from creating a strategy to ensure consistency to streamlining content creation and brand architecture and, finally, how to monitor and measure your brand activity. But why should a business worry about consistency in the first place? Anna Stella, CEO of BBSA and award-winning marketing expert, explains.

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