It’s been said that if you’re not taking care of your customers, someone else will. Whether we like it or not, in today’s energetic marketplace, we’re all engaged in sales in one way or another. Irrespective of whether you’re marketing stoves, selling clothes, tech solutions, or offering virtually any product or service, selling is a fundamental part of your role, and as business owners, consultants, and salespeople alike, we share a common goal: to attract customers and make that sale.

For many of us, the notion of selling can be daunting, often perceived as manipulative or overly aggressive. It’s time to shift this perception and embrace a positive sales mindset. This begins with self-reflection. Do you dread “asking” for a sale? Feel uncomfortable with the process itself? Or do you see sales as an opportunity to make a meaningful impact?

Read our comments on BRAINZ.

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