My journey to founding BBSA is as unique as the company itself. I initially secured funding by winning a TV show, but the real story behind BBSA’s success lies in our unwavering dedication to clients and our passion for marketing. In 2022, we introduced a 24/7 business model, a game-changer that sets us apart from other marketing agencies worldwide. This approach embraces the philosophy that ‘it’s always 8 AM somewhere,’ allowing us to provide marketing support at any time. What drives BBSA’s success is our focus on quality outsourcing. I’m proud to be one of the few global academic experts in outsourced marketing, helping businesses tap into specialized marketing expertise while reducing their operational burden.