Anna Stella

Event

BDAILY

BDAILY NEWS It’s never too early to prepare for Black Friday, and BBSA’s comprehensive guide will help business owners create a winning strategy to capture consumer attention. Anna Stella, CEO of BBSA advises; ‘’The best promotions have two components: scarcity and a sense of urgency. A 12-hour sale is too short for ads to become …

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MEDIUM

  MEDIUM In recent years, Cyber Monday has become the new Black Friday — so why should businesses focus on Black Friday alone when they can take advantage of the whole Cyber Week? Historically Black Friday and the following discount frenzied days have encouraged a surge of consumer spending, and predictions suggest that despite a decrease in …

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BUSINESS MONDAYS

BUSINESS MONDAYS Cyber Monday has become the new Black Friday – so why should businesses focus on Black Friday alone when they can take advantage of the whole Cyber Week? Historically Black Friday and the following discount frenzied days have encouraged a surge of consumer spending, and predictions suggest that despite a decrease in overall …

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