DEMAND GENERATION STRATEGY – BACKED BY INDUSTRY EXPERTS In today’s competitive marketplace, it’s more important than ever to have a strong demand generation strategy in place. Demand generation is the process of creating and nurturing interest in your products or services, with the goal of generating leads and sales. There are many different ways to …
WHY EMPOWERING WOMEN TO BECOME BETTER NEGOTIATORS IS GOOD FOR BUSINESS Women have made great strides advancing workplace gender equality in recent decades, but the gender pay gap persists, limiting their ability to achieve true parity. While salary transparency is an important step toward more equitable conditions, women are still more likely to feel …
5 EFFECTIVE STRATEGIES TO RETAIN CUSTOMERS As a business owner wanting to grow new business opportunities, you have to get comfortable with putting yourself out there. Significant business growth often depends on acquiring new clients, which can be costly. Yet, the costs of gaining new customers are often less than the potential losses from neglecting …
ANNA STELLA SHORTLISTED FOR THE PRESTIGIOUS GREAT BRITISH ENTREPRENEUR AWARDS 2024 London – June 24, 2024– BBSA is thrilled to announce that it has been shortlisted for the 2024 Allica Bank Great British Entrepreneur Awards. Recognised in the Global Entrepreneur of the Year category sponsored by Airwallex. The Great British Entrepreneur Awards, often referred to as …
4 REASONS WHY BUSINESS AWARDS ARE INVALUABLE Small businesses often operate with limited time and resources. New entrepreneurs, in particular, face daily challenges when starting out. The key question becomes, how can these emerging companies make the most of their limited resources? Beyond a solid client base, what often distinguishes successful small businesses from their …
JUDGING FOR THE STEVIE AWARDS LONDON – June 8, 2024– Judging for The Stevie® Awards 🏆 is a truly enriching and enjoyable opportunity. I’m inspired by companies that challenge themselves and take risks to hit their growth targets, quarter after quarter. ____________________________________________________
JOIN ANNA AT THE AMERICAN MARKETING ASSOCIATION SUMMER ACADEMIC CONFERENCE BOSTON – June 1, 2024– Join Anna at the 2024 American Marketing Association Summer Academic Conference for the presentation “Outsourcing the marketing function: a review of marketing practices in small businesses.” Dates: August 12, 16-18, Boston MA Learn more about the event here: 👇 2024 …
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ANNA STELLA WINS AT THE AMERICAN BUSINESS AWARDS NEW YORK – April 24, 2024– Anna Stella has been honored as a winner at the 2024 American Business Awards in the category “Business Maverick of the Year.”The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to …
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FORBES Creating recognizable brands is complex. While companies focus on logos, slogans and advertising campaigns, they may overlook the nuances of customer experience, internal culture and social responsibility. Read our comments on FORBES. ____________________________________________________ GET A FREE MARKETING CONSULTATION Every business is different, but one thing that all have in common is the need …
ANNA STELLA NAMED ONE OF 2024’s MOST IMPRESSIVE FEMALE FOUNDERS Anna Stella, Marketing Expert, CEO, and Founder of outsourcing marketing agency BBSA, has been crowned one of the UK’s most impressive female entrepreneurs by Small Business Britain’s ‘Entrepreneur #IAlso100’ campaign. Anna is being profiled among 100 inspirational female entrepreneurs from across the country as part …
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