CONTENT MARKETING INSTITUTE The pandemic didn’t just change the B2B buying game; it flipped the whole table. Shape your content for every stage of the customer journey. Consider what answers customers might need so they won’t have to search. You’ll improve their knowledge and create a more enjoyable shopping experience. Think of your content as …
BRAINZ. Every entrepreneur makes mistakes, and it’s part of the journey. However, some missteps can be avoided with the right advice and experience. Knowing what not to do in business can save you time, money, and frustration. In today’s hyperconnected world, it’s easy to focus on growing your online presence, chasing likes, followers, and validation …
INC. If you know beauty, you know Beautyblender. Since the brand’s launch in 2003, those fuchsia, egg-shaped sponges have become a staple in the beauty industry, thanks to the ingenuity of Rea Ann Silva, Beautyblender’s Latina founder and CEO. Today, the Bethlehem, Pennsylvania-based company is coming off its 13th Allure Best of Beauty Hall of Fame Award and …
FEATURED Much like a masterpiece painting standing out in a gallery, creating a standout brand in the crowded social media arena requires more than just skill; it demands strategy and passion. When seasoned professionals like a Marketing Manager and a Director of Marketing weigh in, their expertise cannot be ignored. Embark on this illuminating journey, …
FOUNDERS There’s a moment in every founder’s journey when they look back and think, “Oops, we did it again.” It’s not a Britney Spears tune playing in the background, but rather a haunting echo of early-stage mistakes that shaped their business growth. These mistakes, however, often carry invaluable lessons, turning fumbles into fuel for future …
COO INSIDER Imagine turbocharging your business operations with stronger vendor partnerships. Top advice comes from influential voices such as CEOs and Partners. Discover how prioritizing face-to-face interactions creates success and why building trust with long-term partners is crucial. This article packs sixteen insightful strategies to elevate vendor relationships and ensure company growth. While emails, social …
AWARDS NEWS When crafting an award entry, it’s important to approach it with the same care you would take when telling a compelling story or selling a book—ensure it has a satisfying ending. Take the reader on a journey that illustrates how you arrived at this point, making sure the narrative is authentic, relevant to …
AMERICAN MARKETING ASSOCIATION Implementing a successful CRM system can be a game-changer, but it’s rarely a smooth journey. To uncover what works, CEOs and founders share the most demanding challenges they face when optimizing their customer relationship management processes. From ensuring staff are fully equipped with CRM skills to avoiding costly integration missteps, their hard-earned …
BRAINZ Every entrepreneur knows the passion and dedication required to launch a new project. From ideation to execution, it often feels like raising a child and nurturing it through growth and challenges. But just like with parenting, there comes a time when difficult decisions must be made. One of the hardest is knowing when to …
STARTUP BLOGPOST Navigating the investor landscape requires more than a solid pitch; it’s about building lasting connections. We’ve gathered insights from founders and CEOs on how they forged strong bonds with their backers. Discover the five key strategies that shaped their successful funding journeys, from cultivating long-term investor trust to engaging investors beyond funding. Read …
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