Marketing is one of the most powerful tools for growing your business. But when you’re on a limited budget, it can be challenging to know where to start. Contrary to what many small business owners believe, effective marketing doesn’t have to be expensive or complicated. It’s about making strategic choices and using resources wisely. Even with a modest budget, you can employ tactics that deliver tangible results. Here are five lesser-known marketing strategies that can help your business stand out without breaking the bank.