With the continuous advancement of technology, consumers have an ever-increasing number of mediums through which they can interact with the world around them. Desktop computers, laptops, smartphones, billboards, newspapers, and TVs are just a few channels through which consumers can be reached. Using varied channels by consumers means that the best strategy for a brand to connect with them is multichannel marketing. Multichannel marketing uses a number of both online and offline media channels to dispense information to its target market. What’s most important with multichannel marketing, as with any other form of marketing, is consistency.

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