We’re conducting new research with the University of Strathclyde on the impact of technology on client acquisition in marketing, advertising, and PR agencies.
We are inviting owners and senior leaders of marketing, advertising, and PR firms in the USA to participate in a one-on-one interview. The study explores how technology is transforming client acquisition, how client expectations are evolving, and how agencies are adapting their practices in response.

Who We’re Looking For
We are seeking CEOs, General Managers, CMOs, or Directors who have been with their current agency for at least three years.

What’s Involved
A 40-minute Zoom interview
Open to marketing, advertising, and PR agencies based in the USA

As a token of our appreciation, participants will receive:
☑️ A $25 “Coffee on Us” voucher redeemable at Starbucks, or the option to donate to charity
☑️ A free nomination (valued at $175) to the 2025 Best of America Small Business Awards by BASA Awards®
☑️ A complimentary copy of the research report, scheduled for publication in late 2026.

All participant data will be anonymized and treated in accordance with university ethics protocols.
Interested in participating? Sign up here 👉 https://bbsa-marketing.com/strathclyde-university/
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