STARTUP BLOGPOST My journey to founding BBSA is as unique as the company itself. While I initially secured funding by winning a TV show, BBSA’s success is rooted in our dedication to clients and passion for marketing. In 2022, we introduced a 24/7 business model, offering around-the-clock marketing support—a unique edge in the industry. Our …
DEVX In the ever-evolving tech industry, scaling quickly can be the difference between becoming a market leader or being left in the dust. Rapid growth isn’t just about having the right product—it’s about having the right strategy, focus, and execution. Whether you’re a startup founder looking to make your mark or an established entrepreneur eyeing …
MARKETER FOCUS Navigating the landscape of strategic partnerships can be a game-changer in marketing, so we sought out the wisdom of ten seasoned professionals, including Marketing Experts and Chief Marketing Officers. From the impact of strategic product placement to the synergy of an internal sales-marketing union, these leaders reveal the collaborations that have significantly boosted …
BRAINZ My journey to founding BBSA is as unique as the company itself. I initially secured funding by winning a TV show, but the real story behind BBSA’s success lies in our unwavering dedication to clients and our passion for marketing. In 2022, we introduced a 24/7 business model, a game-changer that sets us apart …
BRAINZ For many, “sales” conjures images of pushy salespeople or the stereotypical used car salesman Hollywood made famous. It’s no wonder sales often have a negative connotation. Yet, at its core, sales shouldn’t feel like a pressure-filled pitch. Instead, it should be about understanding the customer’s needs and building genuine relationships. One of the most …
BRAINZ In today’s highly competitive market, a compelling Unique Selling Proposition (USP) can make all the difference. It distinguishes you from your competitors and serves as the cornerstone of your brand’s identity. Given the temporary nature of USPs, it is in the best interests of your company to act fast to gain an edge over …
BRAINZ What does it take to be a successful entrepreneur? Is ambition and a healthy dose of luck and opportunity all required to join the ranks of the best? The exciting and challenging world of entrepreneurship, particularly within small businesses, is ever-evolving. Understanding the essential traits that drive success can mean the difference between prospering …
BRAINZ It’s been said that if you’re not taking care of your customers, someone else will. Whether we like it or not, in today’s energetic marketplace, we’re all engaged in sales in one way or another. Irrespective of whether you’re marketing stoves, selling clothes, tech solutions, or offering virtually any product or service, selling is …
AMERICAN MARKETING ASSOCIATION Join Anna at the American Marketing Association‘s AMA Summer Academic Conference next week, where will present her research on marketing outsourcing. During the session, she’ll share the study results and practical insights on how small companies should outsource their marketing. She’ll also take time for a Q&A to answer your questions. Tickets are available here. …
BRAINZ The exponential rise of SaaS (Software as a Service) is revolutionizing how businesses enhance productivity, eliminating the need for cumbersome physical infrastructure. With SaaS, companies enjoy high availability and scalability, ensuring seamless access to software on demand while protecting data from potential server failures. Its subscription-based payment model simplifies budget management, making advanced software …
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